Paid advertising remains the backbone of scalable customer acquisition. In 2025, Meta, Google, LinkedIn, and TikTok are the platforms driving the highest ROI for performance marketers.
Unify cross-platform strategies under one framework
Highlight sector-specific examples (e‑commerce, mobile apps, B2B SaaS, AI agent companies)
Show how to drive measurable results (sales, leads, meetings)
Use this hub as your north star: start here, then dive into each platform’s deep-dive pillar for tactics, case studies, and templates.
