THE THESIS
THE THESIS
Welcome to the world of Particle. This is a catalogue of our ideas – signals – our reason for being.
Welcome to the world of Particle. This is a catalogue of our ideas – signals – our reason for being.
The Particle Thesis
Particle was built around one unifying belief:
Particle was built around one unifying belief:
Winning companies are built from particles — small, compounding advantages across product, distribution, capital, and creativity.
Winning companies are built from particles — small, compounding advantages across product, distribution, capital, and creativity.
We help founders assemble those particles into something world-class.
We help founders assemble those particles into something world-class.
The Particle Operating Model
Particle’s core belief: capital without distribution is wasted; distribution without strategy is fragile.
So the business has two flywheels:
Flywheel A — VC
Deal access → Syndicate capital → Portfolio impact → More deal flow
Flywheel B — Growth
Acquisition systems → Data → Optimisation → Higher ROAS → More referrals & case studies
The two flywheels reinforce each other:
Our growth success attracts founders who later raise → leading to VC opportunities.
Our VC investments deepen insights that improve our frameworks for growth → a stronger advisory engine.
Particle’s core belief: capital without distribution is wasted; distribution without strategy is fragile.
So the business has two flywheels:
Flywheel A — VC
Deal access → Syndicate capital → Portfolio impact → More deal flow
Flywheel B — Growth
Acquisition systems → Data → Optimisation → Higher ROAS → More referrals & case studies
The two flywheels reinforce each other:
Our growth success attracts founders who later raise → leading to VC opportunities.
Our VC investments deepen insights that improve our frameworks for growth → a stronger advisory engine.
